As a further extension into my exploration of what I call “Photography 3.0”, in the Autumn of 2018 I co-founded an Augmented Reality (AR) company called AVARA Media. AVARA was initially activated as a way through which audiences to the Anthropocene exhibition could experience our very first AR art pieces, available through a free-to-download mobile app (AVARA Discover). It has since gone on to showcase the beauty and fragility of our planet through uniquely extraordinary and interactive AR experiences (AVARA Worlds).

AVARA Discover continues to be an integral partner in The Anthropocene Project, as well as facilitating the experience of several of my other AR artworks which are exhibited around the world.

Visit the website.